It's your brochure.
You toss it into the air towards someone and, if you're like all the rest of us, you miss the catchthe salealmost every time. In the case of your brochure the problem is even worse: the person on the other end doesn't even care. They've got a million other companies tossing brochures at them. It's raining brochures. Pouring brochures. Next thing you know, some guy will be building an Ark and combing the zoo for passengers...
Here's the ugly little secret that no other graphic design studio is going to tell you:
A brochure is not a sales strategy.
Yes, you heard us correctly. No, we're not crazy.
The problem isn't the projectile; it's how it's being used. Simply tossing a brochure at someone isn't a strategy. It's not a plan. You could get their attention more effectively by throwing a rock. A great brochure is critical to your sales success, but you also need to get around the fact that your customer just doesn't care. He or she has a big stack of similar brochures in the wastebasket. Where yours is about to go. So let me ask you, what is your plan for giving them your sales pitch, in such a time and manner that they'll actually want to read your information?
Having the right plan will get their attention. This is the art and science of targeted promotion. Separating your message from the rest takes careful planning and training for your sales staff. We provide that. We also provide the eye-catching, anticipation-building, who-the-heck-is-this-company-and-what-are-they-going-to-do-next marketing materials your sales staff will use to execute the plan.
By the time your salesperson arrives to close the deal, they're going to be invited into the inner sanctum and pumped with coffee and the finest Belgian doughnuts to find out what this is all about.
And that's a nice way to start the sales process, isn't it?