HiTek Product Finishing had recently expanded
into a second location and wanted to quickly fill the new capacity
they'd purchased. To highlight the new facilities and better show
their capabilities and attention to detail, this twelve-page brochure
made extensive use of custom on-site photography to give potential
customers a 'virtual tour' of their two plants, in context with a
presentation of the various finishing processes that HiTek makes available.
Our unique art/technical background allowed us to clearly understand
what was really important in crafting our visual message - the images
and context that would truly reach potential customers in a way that
would encourage further contact and interest.
Site photography was completed in a single
day, with a follow-up day to obtain detail shots of particular finishing
processes. By coordinating our work with their schedule and supervisory
staff, we were able to develop the virtual tour concept with minimal
impact to their day-to-day production.
Distributed by sales representatives and
at trade shows, the brochure has been a big success for HiTek, with
a number of new clients coming on-board shortly after the campaign
began. Many asked for specific finishing services highlighted in this
brochure, having seen details there that piqued their interest. Reaching
the customer in a language they understand is vital in any promotional
package, and our ability to understand our client's particular products
and services, in the language of their own technical staff, is something
that consistently sets us apart from other firms in our field.