GMS Development Company, Inc. is a leading
landscape architect and landscaping company in the San Gabriel Valley,
specializing in natural-setting pools, spas, and living spaces, including
horticulture and natural rock formations. Their primary market is
individual high-end projects developed in concert with the landscape
and architectural plan for new or extensively remodeled homes.
GMS needed to improve their share of their
highly competitive market and approached us for a small capability
brochure for use at industry trade shows. Our previous work with them
had developed their complete identity package. This new project highlighted
the firm's design philosophy through custom photography and natural
elements such as leaves and hand-made paper backgrounds. The entire
effect was designed to convey the proper high-end feeling, yet warm,
inviting, and natural.
This project led to a related series of magazine
and design showcase advertisements for GMS.
GMs has had to increase the press run of
this brochure after every show they've attended. So many are picked
up, they keep running out! The strategy of specialized promotional
materials and a targeted show presence has resulted in a substantial
increase in new projects compared to previous years. We're very happy
to have played a part in that success.